When Wicked Laser started marketing the "most dangerous laser ever created," it seemed like nothing more than a sales ploy ... though few sales ploys include the claims that the item in question could burn your skin or cause irreversible retinal damage. But Wicked might have gone too far when they designed the device to look like an actual sci-fi weapon. Now "Star Wars" creator George Lucas is threatening legal action ... in large part because of the gadget's lightsaber look. Wicked CEO Steve Liu is quoted as saying that the company never played up any connection to "Star Wars" or actual lightsabers, and that the lasers will continue to be sold. "Most people feel it's kind of ridiculous," he said. Which is how I felt about this sales ploy in the first place.