This cookie's taste is all in your head

The "Meta Cookie" is a virtual reality system that let users feel they are eating a flavored cookie although they are just eating a plain one.

What kind of cookie do you want today? Almond, chocolate? Maybe a strawberry or tea-flavored biscuit? Researchers in Japan have created a virtual reality system that turns a plain old cookie into a cornucopia of looks and tastes.

The system works by fooling the eyes and nose with visions and scents that turn a bland, flat-baked treat into one of more than a half dozen styles of cookie.


To try it out, users don a high-tech skullcap outfitted with a camera, screen, and seven pump-driven tubes filled with scented air.

The system, called Meta Cookie, overlays images of several types of cookies on plain cookies piled on a plate. Once the user selects one, the system pumps air near the user's nose with the corresponding scent. The power of the scent is adjusted as the user brings the cookie closer to their mouth.

Upon taking a bite, the user really thinks the cookie is isn't just a bland treat, but whatever the system turned it into. The research team, led by Takuji Narumi at the University of Tokyo, report that users are regularly fooled by the system.

While the team doesn't yet have a commercial market for their system, one can imagine it as a way to appease a group of picky kids at snack time.


Tip o' the Log to Nic Halverson at Discovery News

John Roach is a contributing writer for msnbc.com. Connect with the Cosmic Log community by hitting the "like" button on the Cosmic Log Facebook page or following msnbc.com's science editor, Alan Boyle, on Twitter (@b0yle).

Discuss this post

A techno cookie monster!

    Reply#1 - Fri Apr 22, 2011 12:18 PM EDT

    For cookie monster; people use artificial sweetener but it's not okay to fool your sense in other ways???

      Reply#2 - Fri Apr 22, 2011 1:05 PM EDT

      If they can do this cheaply, I foresee a diet that might actually work...

      • 1 vote
      Reply#3 - Fri Apr 22, 2011 2:45 PM EDT

      I cannot forsee this being done cheaply enough to work(Fooling picky kids), But ...I've been wrong before. As for Diet... Yeah, It's feasable. It's amazing how much some people will pay to lose weight...

        Reply#4 - Mon Apr 25, 2011 7:54 AM EDT
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