How to profit from the Oscars online

Hollywood is gearing up for its biggest night of the year. NBC's Miguel Almaguer reports.




Traders have solidified their positions on the Oscar prediction markets — and if the wisdom of crowds holds true, Sunday will be a big night for "The Artist," the Hollywood throwback to the silent era.

In addition to being the favorite for best picture, "The Artist" is projected to be in the spotlight for best director (Michel Hazanavicius) and best actor (Jean Dujardin). Viola Davis, who played a leading role in "The Help," has the highest-valued shares in the best-actress market. Christopher Plummer ("Beginners") and Octavia Spencer ("The Help") are favored for best supporting actor and actress, respectively.

These are the clear verdicts from the Hollywood Stock Exchange and Intrade, two of the prediction markets catering to Oscar picks.


Such markets let traders "invest" (basically, bet) on the outcome of a future decision. Traders invest in a particular proposition  — for example, that George Clooney, the star of "The Descendants," will get the best-actor Oscar. If that proposition comes true, the investor would get $25 in play money for each share on the Hollywood Stock Exchange, or $10 in real money on Intrade. If it doesn't come true, the shares become worthless.

In the political sphere, prediction markets have been found to be at least as accurate as traditional polling, because traders get pretty savvy about adjusting their investments to reflect new data. The method has been applied not only to politics and the Oscars, but to flu epidemic forecasts and financial forecasts as well.

Beyond the top six categories, HSX is going with "The Descendants" for adapted screenplay and "Midnight in Paris" for original screenplay. Intrade, meanwhile, favors "Rango" for best animated feature. The trading generally reflects the mainstream thinking, but this year it has shown a shift in sentiment from Clooney to Dujardin.

Last year, the Oscars followed the Hollywood Stock Exchange's market trends in seven out of the eight categories covered. The wisdom of crowds was wrong only when it came to best director. Will the markets do as well this year? Would you care to bet? I'll update this item after the Oscars with the results.

By the way, Mitt Romney is favored to win the Michigan and Arizona GOP presidential primaries on the Intrade markets, despite the social-media buzz over Rick Santorum. Romney also leads the pack for the Republican nomination, on Intrade as well as the Iowa Electronic Markets. GOP Newt Gingrich is showing some surprising volatility on the IEM — but isn't volatility exactly what you'd expect from Newt?

Update for 11:45 p.m. ET Feb. 26: It's another seven-out-of-eight performance for the Hollywood Stock Exchange. The one big surprise: Meryl Streep, not Viola Davis, won the best-actress Oscar. Who would have thought Streep would be the underdog in the pre-Oscar handicapping? If you bet on Streep today, you could have more than doubled your money on Intrade. The closing price was 35.5, and if you were lucky enough to buy in at that level, each $3.55 that you put in would get you $10. All the other top-valued picks on HSX and Intrade won their Oscars. 

More about the Oscars:


Alan Boyle is msnbc.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter or following the Cosmic Log Google+ page. You can also check out "The Case for Pluto," my book about the controversial dwarf planet and the search for new worlds.

Discuss this post

Oscar trading: a past time for those with too much money and too little brain.

    Reply#1 - Sat Feb 25, 2012 9:00 AM EST

    This is all rigged anyway. For the first time, I like only one of the movies nominated and that's Tinker Tailor. The nominees in foreign films are superior to what Hollywood churned out.

      #1.1 - Sat Feb 25, 2012 11:16 AM EST

      just like the oil market......will bet on anything !!!!!!!!!!!

        #1.2 - Sat Feb 25, 2012 1:37 PM EST
        Reply

        And how do gambling laws figure into this?

          Reply#2 - Sat Feb 25, 2012 9:00 AM EST

          HSX works with play money, so no laws broken there. Intrade is an offshore operations, so U.S. law doesn't apply to the operators. Here's more about Intrade's somewhat unsettled legal situation:

          https://getsatisfaction.com/intrade/topics/legality_of_trading

            #2.1 - Sun Feb 26, 2012 11:42 PM EST
            Reply

            Then the morons that do this and lose will write it off in their taxes and we will pay for the losses. We need a huge amount of controls and regulations put on wall street, the stock, bond, futures and speculation markets with heavy enforcement and long jail terms for breaking the rules. If they want to bet on the Oscars they can go to Vegas and use their personal money.

              Reply#3 - Sat Feb 25, 2012 10:46 AM EST

              the oscars is where the wall street protestors should be. you want overpaid over decadent in your face with all my wealth pampered self congratulating elitists then go to the oscars thats where the one percenters will be in masses. the dresses the suits the bling the champane parties till dawn. over the top decadence right in your unemployed broke ass face. its like the oscars is a free pass to highlight just how far apart 99% of americans are from twenty thousand dollar suits and million dollar bling. the oscars is like a day off for wealth hating liberals and so many of you on the super rich blaming obama train will be glued to your sets in awe of the over the top extravagence.

                Reply#4 - Sat Feb 25, 2012 11:45 AM EST

                People betting on the Oscars is how bettors "make profit?" and this is supposedly news?

                  Reply#5 - Sat Feb 25, 2012 12:38 PM EST

                  Betting on a horse race after the horse's have run and crossed the finish line is a privilege reserved for few.

                  • 1 vote
                  Reply#6 - Sat Feb 25, 2012 12:58 PM EST

                  re the btw...

                  Not sure why they threw the polyticks into the end of the article, but...

                  A lot of mormans here in AZ. Everybody knows which towns are "morman towns". Non-mormans are welcome to come spend their money, just don't even think about moving/living there.

                  And then there are a lot of retired rich white folks up in Phoenix.

                  So... AZ votes for Richie Rich the morman over god-boy. No surprises there.

                    Reply#7 - Sat Feb 25, 2012 2:22 PM EST

                    It is my opinion that the people who watch this crap, are the same people who don't wash their hands after going to the restroom.

                      Reply#8 - Sat Feb 25, 2012 2:30 PM EST
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